Thursday, February 12, 2009

Discussion

Here there would be a projector up high in the ceiling tilting down towards the floor. This is so that people can walk in front of it and still see the projection. Instead of having the text scrolling I think I would have it slowly fade in and out of view to avoid it looking like an advertising banner on the internet. Going for the subtle look you see... I couldn't add my text into the shadows on Google Sketch up but it would be along the skirting board at the bottom of the wall where you can see the shadows of the people and window frames.
I like the idea of using natural light rather than artificial. It means the work is more unexpected and works around existing conditionsr ather than having to create a whole new environment. The artists I have looked at use natural phenomena in their work such as Jiyeon Song and Olafur Eliasson. keeping the digital element with the projector and internet sourced text draws inspiration from Rachel Rakena's Mihi Aroha and many of Raphael Lozano-Hemmer's works.

I think the idea with the text on a skirting board is the best one. It succeeds where the others fail and meets all of the critera that I feel is necessary for the piece to work. It is the most interactive because people can walk around past it, choose their distance from the projection or choose not to have their shadow cast on it. My other concepts involved a revealing process but this could not be reversed in most of them which is something I feel is important to the work.
The idea with the charcoal would be more aesthetically appealing, and involves a really cool process but it lacks versatility and could only really be situated in a gallery for a very short time before the work had 'finished'.

If I could get hold of the right equipment and test out my original idea in a new space with a strong projector it would look a lot more finished than my other attempt. A question to do with my previous attempt at an artwork was 'Why did you use a projector?" I think it's pretty obvious that I used it for the fact that it plays with light and can be revealed by having a person's shadow cast on it. I would use an OHP but it would not have a strong enough light to be able to see the image properly. Another point was that my use of technology was extravagant. At the Elam Graduate exhibition I saw seven projectors and DVD players in one room, along with two huge flat screen TV's so I felt a little better about my own careless use of technology. When I pay over five grand for a course I think that gives me a good reason to utilise the materials available to me including electronics.

The title for my work is a phrase from a vintage poster advertising meat. I think its funny. I couldn't think of anything else appropriate, anything that alluded to interaction and projection apart from maybe the word 'you're'.

This concept allows for the best interaction, it would be situated in a public space meaning anyone could see it, not just the people who were looking for it or expecting something to be there. It is near the floor, this takes away the formality of it being an artwork. People look at the floor while walking a lot of the time and notice little things so I hope that they would notice this. This concept combines the best elements that I have thought of conceptually. It may not be the prettiest but it's visual simplicity was the most effective way of communicating the ideas I mentioned at the beginning of the blog :)

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